What changes do you notice in the last two years? How things worked out in 2020? Through digital means, right? Yes! With the help of digital platforms, we are connected to our loved ones, moreover that many small- big businesses adopted online means to serve the needs and requirements of the people. Digital Marketing helped everyone directly and indirectly earn, promote, job sector, educational sphere, etc. Many people are still confused about digital work so let’s learn what it is.
What is Digital Marketing?
Digital Marketing is the use of the internet and different technology methods to reach consumers and customers. Nowadays, digital marketing to be an entirely new endeavor that requires a new way of approaching customers for products and services. This marketing is a new broad field, which includes attracting customers via email, content marketing, search platforms, social media, and more. According to reports, 70% of people shop online, every business organization and firm implements different strategies and tactics to effectively reach and engage their target consumers.
Understanding Digital Marketing
It is essential to understand how digital marketing works and how it overcomes every sector’s traditional way of marketing. It helps target a specific segment of the customer base and makes it more interactive and engaging for profits and productive feedback. After the pandemic, digital marketing is the most effective and powerful form of marketing with less cost-effectiveness. As it allows to target specific segments of customers, the results can be measured according to the requirement and can change with time. It is a whole package of learning and earning with creative and engaging content, which helps attract the masses through social media marketing, email marketing, advertisements, search engines, etc.
Where can I learn Digital Marketing?
Digital marketing is a new growing field, and it includes various technical skills and expertise to build a career in it. Many universities and private institutes have introduced digital marketing courses and numerous modules that focus on different aspects of digital learning in both online-offline means. Many educational websites provide these courses with choices of different channels on which anyone wants to focus. It is essential to know your area of interest before enrolling in a specific module.
Few platforms where you can learn digital marketing are-
1. Digi-guard
Social Beat (a Google Premier Partner and a Preferred Facebook Marketing Partner) initiative imparts quality digital training via live interactive classes. It offers the Certificate Program in Digital Marketing that is tailor-made for marketers, entrepreneurs, and fresher’s alike. Their primary focus on specific programs relating to Digital Adverting, Social Media, SEO, and other DM streams; as it is an initiative by a digital agency, they also guarantee a live project and offer internships and projects at Social Beat and with India’s top brands for the on-ground experience.
2. Coursera
It is an online platform that covered all types of modules and types of digital marketing in all languages by professionals and MBA experts. The courses are based on the subscription model, and they also offer financial aid for people who want to learn but don’t have much.
3. Google Academy for Ads
Google plays a huge role in digital marketing worldwide; recently, they came up with their training program. They divided the level of learning from basic to hard, and according to the student’s capability, numerous companies hire students as interns.
4. YouTube
There are tons of YouTube channels that help students learn digital marketing through different means. You can watch uploaded videos daily, and for practice, you need to work on your creative skills. Few best mentors like Neil Patel and Gary Vaynerchuk post videos with running projects to keep learning accessible and interactive.
5. Manipal ProLearn
It is a part of Manipal University. They are one of the first to launch Social Media Marketing course series in India. They have experts who teach DM from the core with live sessions and projects. They provide courses like Digital Marketing, Mobile Marketing, and Social Media Certification programs associated with Govt. of India initiative.
6. Simplilearn
It is one of the leading platforms in online training and professional certification programs. They provide 30+ courses in Digital Marketing with practical and live-running projects. OMCP accredits them; these courses are aimed at helping working professionals & aspirants who wanted to build their career in the digital curve with relevant skills.
7. AIMA
All India Management Association (AIMA) has an AICTE approved one-year program of Digital Marketing. They covered email marketing, SEO/SEM, pay-per-click, affiliate marketing, digital display, mobile marketing, online video, and social media analytics tools.
Digital Marketing can transform your audience into leads and consumers. It beat the traditional way of marketing in few months; all you need is to implement specific technical strategies in your skillset to build a healthy career.
