Digital Marketing has really become the talk of the town since its growing popularity as a course, job, and career option, all in one. The hype is worth it, considering the promising options that come hand in hand with it.
Not only India but countries worldwide have experienced progressive changes in the number of internet users, the COVID-19 pandemic being an acceleration source for the process. With classes being conducted online, students who always relied on pen and paper have become familiar with internet services. Students and adults have also started being more engaged in online services with the prevalence of work from home jobs.
Rise of users
The rise in internet users is indeed directly proportional to the growth of the Digital Marketing sector. This is because of the fact that various businesses now need to promote their products and services even more with an increase in the statistical population of the target audience. India currently has the second-largest Internet users globally, which is enough to speculate about the future of Digital Marketing in the country.
Increase in demand
This increase is not only in the number but in demands as well. The diversification of the target audience has further created a variety in the demands of consumers, which in turn maximizes the scope of Digital Marketing professionals. Digital Marketing itself is not a career and involves a variety of jobs, the demands of which can only arise in the future. It would not be wrong to say that you will never look back to what you were and work your way up to be a successful working professional once you get a job in this sector.
The careers in Digital Marketing that are going to skyrocket include:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Content management
- User interface designing and development (UI & UX)
- Web development
- Web designing
- Digital Marketing analyst
- Marketing Head
The above-mentioned list is just a small indication of how promising the field of Digital Marketing is. Suppose you are an individual with true potential and the determination to work hard as well as smart. In that case, it will not take you much time to begin your journey from being a fresher in Digital Marketing to become the chief marketing officer in a business or company.
Growing potential of Digital Marketing
Digital Marketing has enormous potential and is also very affordable as you do not need to make any investments. Everything that you will earn will be the fruit you will reap after giving your blood, sweat, and tears.
To sum up, everything that has been stated so far, Digital Marketing is going to be precisely how the career of your dreams looks like. It is a field that will always remain in trend and create newer versions of existing trends. It is a field the demand of which is only going to increase in the near future, considering how it is estimated to triple its growth potential by the year 2025. If you have a job in Digital Marketing, you have a very successful journey ahead in India, and if not, start your journey of having one.